228 Tristan’s Tip : Why Your LinkedIn Isn’t Gaining Traction

On the sixty-sixth installment of Tristan’s Tips, our amazing host Tristan Layfield explains why your LinkedIn profiles alone won’t get recruiters or hiring managers in your inbox. He runs through a couple pieces of advice to help your LinkedIn gain some traction and really stresses the importance of being actively engaged on the platform – remember, LinkedIn is all about developing organic relationships, but you can’t do that if you aren’t interacting with other people’s content. Looking for a coherent strategy on how to unlock the power of LinkedIn? Utilize the link in the show notes to book a suitability call with Tristan!

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TRANSCRIPT

Tristan: What’s going on, Living Corporate?! It’s Tristan of Layfield Resume Consulting, and I’m back to bring you another career tip. This week I want to talk to you about why your LinkedIn profile alone won’t get recruiters or hiring managers in your inbox.

You’ve tried to utilize LinkedIn to land your next role, but it hasn’t been working for you and you don’t know why. You heard that LinkedIn was the place to be for job seekers. You’ve heard the stories of people landing jobs through the platform. So you updated your profile pic, copied and pasted your summary and job descriptions from your resume, added your education, and BOOM you have an “All-Star” profile which LinkedIn states can get you up to 27x more views. You then take some time to connect with quite a few people and signed off.

A couple of days pass, then those days turn into weeks. You finally decide to sign back in, but you’ve got nothing but maybe a few connection requests from people you may or may not know. You start thinking: What is the hype all about? Why am I not getting any jobs?

Well, the problem is you’re not using LinkedIn correctly. You aren’t liking, commenting, sharing, and posting on the platform — yet you want to be seen. See the disconnect?

LinkedIn’s algorithm prioritizes engagement, not profile completion. That 27x more views only applies to people who actively post on LinkedIn. Think about it, when you get on the platform and you start to scroll, you typically will see posts from the same people. Why is that? That’s because those people know that LinkedIn rewards value-based engagement. And what do I mean by that? I meant insightful posts, not just dropping an article without commenting. I mean taking the time to comment on others’ posts to add value and spark conversation, not just commenting great article. I mean sharing other’s people’s posts and adding insight. I mean writing articles to share your work, lessons, and takeaways that position you as a thought leader.

Most people will tell me, well I don’t know what to post or I’m scared because my boss or potential employers are on the platform. But let me tell you something, you not putting yourself out there is the exact reason that potential employers can’t find you on the platform.

Learn how to take what you do in your day-to-day work and incorporate it on the platform. This does one of two things. First, it keeps the process of identifying content from becoming too burdensome. Second, it also keeps your messaging on brand or on topic.

The next thing you want to do is to consider how often and in what ways you are engaging with other people’s content. Remember, LinkedIn is all about developing organic relationships but you can’t do that if you aren’t interacting with other people’s content.

If any of what I described resonated with you and you are looking for a coherent strategy on how to unlock the power of LinkedIn, I invite you to utilize the link in the show notes to book a suitability call with me for my new career LEVEL UP coaching program.

This tip was brought to you by Tristan of Layfield Resume Consulting. Check us out on Instagram, Twitter, and Facebook @LayfieldResume or connect with me, Tristan Layfield, on LinkedIn.

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