TAP In with Tristan: Creating Content on LinkedIn (Pt. 5)

Tristan Layfield continues his series of deep dives into creating content on LinkedIn, this week touching on how to begin building your community and why it’s important.

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Tristan: What’s going on, Living Corporate? It’s Tristan, and I want to thank you for tapping back in with me as I provide some tips and advice for professionals. Today, I want to dive into part 5 of creating content on LinkedIn. Last week in part 4, we discussed some of the key performance indicators and metrics that can help you assess how well your content is resonating with your audience. In this episode, let’s discuss how to begin building your community and why it’s important. If you want to start building your community on Linkedin, start by following relevant voices, industry hashtags, and industry colleagues. You should also check out the LinkedIn Top Voices and Influencers to find great examples of people already building community on the platform. Plus, you can gain great cross-industry insights. Wherever you can, you want to try to foster dialogue and discussion on their posts. So, ask yourself, “how can I help shape the conversation and offer a forward-thinking point of view?” Comments are a great way to begin engaging and cultivating community with others on LinkedIn. Take the time to comment on posts you find interesting but go beyond the standard, short comments like “nice post” or “congrats.” Try to add a unique perspective, ask questions, or pose a different point of view. Just be mindful that LinkedIn is a professional social network when you’re interacting with the community, and screenshots are a thing. Lastly, don’t forget to continue the dialogue if someone comments back. By building a strong community, you are doing two things for yourself. First, expanding your professional brand because many people who aren’t in your connections will see your engagement and begin associating you with particular topics. They may even reach out to connect. Second, you’re developing relationships with people in your industry and growing your network, which can help you become more knowledgeable on industry news and trends and even boost your visibility on the platform. Those connections could also come in handy during job searches down the line. Remember, the goal here is to have meaningful engagements online and add value to your network. Thanks for tapping in with me today! Don’t forget; I’m now taking submissions from you all on career questions, issues, concerns, or advice you think may help others! So make sure to submit yours at bit.ly/tapintristan. This tip is brought to you by Tristan of Layfield Resume Consulting. Check us out on Instagram, Twitter, and Facebook @layfieldresume or connect with me, Tristan Layfield, on LinkedIn.

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