TAP In with Tristan : Creating Content for LinkedIn (Pt. 2)

Tristan Layfield jumps into part two in this series of deep dives into creating content on LinkedIn. In this installment, he covers the importance of having a compelling and engaging profile.

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Tristan: What’s going on, Living Corporate? It’s Tristan, and I want to thank you for tapping back in with me as I provide some tips and advice for professionals. Today, I want to dive into part 2 of creating content on LinkedIn. Last week in part one, we discussed understanding the whitespace and what type of content creator you are or want to be. These are just some of the pre-requisites to posting engaging content on LinkedIn. So if you didn’t hear part one, pause right here and go back to listen. Today, I want to talk about the final thing you need to focus on before posting. Prior to diving into content creation, you need to make sure you have a compelling and engaging profile. There are a few things that you should focus on in particular: First, make sure you have a good profile picture. Do not crop your friends out of that picture where you think you look cute; that ain’t gone cut it. You don’t have to have the standard sterile profile photo with a plain white or blue background. Honestly, I would advise against that as well. Shoot for a picture that feels warm and inviting and shows off a bit of your personality. Use portrait mode on your camera to provide your background with a bit of texture, or remove the background altogether and opt for a bright color that helps you stand out, totally up to you. Next, don’t leave the header image or banner blank. If you don’t know what the header image or banner is, it’s the image behind your profile photo. Many people don’t know that you can, and should, change it. If you don’t have photoshop in your skillset, then hop over to Canva to create one. From there, you want to craft a great summary that incorporates not only your expertise but a bit about your story and personality. Many of us still see LinkedIn as a stuffy professional social networking site. But LinkedIn has been working diligently to lean more into that social network side by creating more spaces for people to share their stories. Take advantage of that. Don’t be afraid to mention some of the things you do and interests you have outside of work too! Another area you’ll want to check out is the Featured section on your profile. There you can feature interesting and engaging content like videos, articles, or presentations. In this section, you can feature any of the posts you make or articles you write on LinkedIn. You can also upload or link to external content. This is a great place to put your website, portfolio, articles you’ve written or been featured in, YouTube videos, and anything you want others to see and engage with easily. Don’t go too overboard, though, as only the first 3 things listed are readily visible on your page. The next thing is your experience section. For the love of all things holy, please do not leave this blank. Think of this section as an appetizer. This is supposed to wet the palette of whoever visits your profile, so they reach out to know more or request your resume, which is the full course meal. Ensure the experience is relevant and what you write is broken up into digestible chunks as many people interact with the platform from mobile devices. Lastly, I suggest you check your communication preferences on the platform. The idea here is that we want to minimize noise, maximize relevant content, and try to keep our connections as relevant as possible too. In the next couple of parts, I plan to go over the type of content you can create on the platform and the metrics you can use to assess what content drives the most engagement with your network. Thanks for tapping in with me today! Don’t forget; I’m now taking submissions from you all on career questions, issues, concerns, or advice you think may help others! So make sure to submit yours at bit.ly/tapintristan. This tip is brought to you by Tristan of Layfield Resume Consulting. Check us out on Instagram, Twitter, and Facebook @layfieldresume or connect with me, Tristan Layfield, on LinkedIn.

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