Tristan Layfield discusses customizing your Linkedin connection request messages. He outlines how to tailor your requests to each person you’re contacting and emphasizes the importance of taking the time to personalize your ask.
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Tristan: What’s going on, Living Corporate? It’s Tristan, and I want to thank you for tapping back in with me as I provide some tips and advice for professionals. Today, let’s talk about customizing your Linkedin connection request messages
Every time I log on to Linkedin, I have quite a few new connection requests. Sometimes they are fellow coaches and resume writers, sometimes recruiters and hiring managers, majority of the time they are job seekers, and most often they are strangers. But the one thing they tend to have in common is that their connection requests say, “I’d like to add you to my professional network on LinkedIn.” That generic connection message doesn’t necessarily incentivize me to accept your request.
If you haven’t already, you need to start taking the time to personalize the message in your connection requests. If you already know the person, it provides you with a chance to strengthen that relationship. If you don’t know the person well, it’s a great time to remind them how you all met. And if you’re connecting with someone you’ve never met before, tailored messages can increase the chances of the person accepting your request.
Now, when I say customize, I’m not talking about the generic, “I see we have a mutual contact and would love to have you in my network” message that most of us tend default to. You want to tailor the request to each person you’re contacting.
If it’s a colleague, try to recognize them for something they did or an amazing skill they had while you all worked together. Everyone likes to feel recognized for their work.
If it’s a new colleague, mention that you’re joining the team and look forward to working with them.
If it’s a former colleague, try mentioning when, where, and how you worked with them to jog their memory.
If you met someone at a networking event or webinar, mention the event, maybe something from the conversation you all had, and that you’d like to stay in contact, meet for coffee, or exchange tips.
If it’s someone you’ve never met, that can be a bit more difficult. You need to immediately state who you are and why you’re reaching out to them. It always helps to mention something about their work. This could be recent projects, features, or achievements. I suggest wrapping up with a call to action or an ask; maybe that’s a request for an informational interview or an offer to help with their latest project. Just steer clear of asking for a job; no one wants to feel used.
Remember, these are just suggestions and you should always add your own spin and flavor to the messages you send for your Linkedin connection requests. Whatever you do, please don’t leave it generic.
This tip is brought to you by Tristan of Layfield Resume Consulting. Check us out on Instagram, Twitter, and Facebook @layfieldresume or connect with me, Tristan Layfield, on LinkedIn.