281 Tristan’s Tip : Creating Content for LinkedIn

On the eighty-third installment of Tristan’s Tips, our amazing host Tristan Layfield talks about creating content for LinkedIn. Content for you to post on LinkedIn is all around you, so pay close attention to the examples Tristan provides that can help you get started posting on the platform. Having a great Linkedin profile is only half of the battle – the other half is posting and engaging on the platform to make sure you are being seen by the right people. Tristan also plugs our upcoming live interactive weekly webinar series The Access Point – check the link in the show notes for more information!

Struggling with your Diversity, Equity & Inclusion (DEI) work? Kanarys—a Black-founded company—has your back. Regardless of where you are on your DEI journey, we arm you with the insights you need now to take action now. From audits to assessments to data-informed strategy, we’d love to be the partner you have been looking for. Email stacey@kanarys.com or learn more at https://www.kanarys.com/employer

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Tristan: What’s going on, Living Corporate? It’s Tristan, back again to bring you another career tip. Before we get into the tip, I want to do another shameless plug for Living Corporate’s new weekly live, interactive webinar called The Access Point, designed to prepare Black and brown college students for the workforce.
We’re bringing on corporate professionals, industry leaders, and top voices to cover topics from self-advocacy and personal branding to respectability politics and building allies, all things that will help aspiring professionals successfully transition from college to corporate.
We kicked off the series this past Tuesday the 15th, so make so to join the hosts Tiffany Waddell Tate, Mike Yates, Brandon Gordon, and myself every Tuesday at 7 pm CST/8 pm EST from here on out. Make sure to sign up at the link in the description.

Okay, so now that the promo is out of the way, let’s talk about creating content on LinkedIn.

Posting on LinkedIn has 2 main benefits: 1) it helps you be found on the platform and 2) it help you establish your thought leadership and professional brand. When I tell my clients that they have to start posting, the most common response I hear is, “I don’t know what to post.” If you feel this way, I’m here to tell you that content for you to post on LinkedIn is all around you. So I wanted to give you a few examples that can help you get started posting on the platform.

When you think of posting on LinkedIn the most obvious places to start are your successes, things like new jobs, awards, certifications, licenses, etc. People love to see how your career is progressing and the honors that you may be receiving.

Posting your successes is easy, but I’d also suggest focusing on the other end of the spectrum, your failures. Many of us have a complicated relationship with failure, and it does take quite a bit of vulnerability to share these but we have to understand that failure is not the opposite of success, it’s a defining factor in success. Each failure is designed to teach us something. Once you figure out what that something is, share it and watch the engagement flow.

Often times we have to participate in training for work or even as part of organizations that we are involved in. Take the time to share what training you attended and your top 2 – 3 takeaways from it. LinkedIn loves to hear about people’s learning processes.

If you stay on top of industry news, share your take on it. If you’re super dialed into what your company is doing in relation to this industry new and their plans have been made public, share them as part of your post. Maybe even tag some of your leadership team to show how engaged you are with the business.

Another thing LinkedIn really likes is a good story. This could be about an interview experience, an interaction you’ve had at work, or even things like how you and your kids are dealing with virtual learning or transitioning back into the office once COVID restrictions were loosened. These stories can be powerful and provide people with an opportunity to relate to you and your experience.

Lastly, sometimes the content is already available on LinkedIn via other people’s post. Take the time to reshare the post to add your insight, thoughts, and opinions.

Before I go, here are some quick tips on posting. Start slow. If you don’t already post regularly, start by trying to set a consistent cadence like once a week until you start to feel more comfortable. Don’t be afraid to use hashtags but stick to no more than 3 -5 per post. Also, consider tagging people in your post, this can help create dialogue and boost engagement. Lastly, and I know this sounds corny, but like your own posts. It helps trick the algorithm and helps your post be seen.

Having a great Linkedin Profile is only half of the battle, the other half is posting and engaging on the platform to make sure you are being seen by the right people.

This tip was brought to you by Tristan of Layfield Resume Consulting. Check us out on Instagram, Twitter, and Facebook @LayfieldResume or connect with me, Tristan Layfield, on LinkedIn.

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