Zach chats with award-winning marketing professional and author Frederick Joseph about marketing, white supremacy, and capitalism in this wide-ranging interview. Frederick speaks a bit about the nuances of white supremacy, particularly its function in the space that he inhabits, touches on his upcoming book The Black Friend, and so much more. Click the links in the show notes to connect with Frederick – you can pre-order The Black Friend on a variety of platforms!
You can find out more about (and pre-order!) his upcoming book, The Black Friend, on a variety of platforms.
Donate to the Justice for Breonna Taylor GoFundMe by clicking here.
Find out how the CDC suggests you wash your hands by clicking here.
Help food banks respond to COVID-19. Learn more at FeedingAmerica.org.
Zach: What’s up, y’all? It’s Zach with Living Corporate. You know what we’re doing. Every single week we’re having a really good conversation, or I would think it’s a pretty good conversation–yeah, your feedback says they’re pretty good conversations–insightful discussions, real talk in a corporate world, with Black and brown influencers, thought leaders, elected officials, executives, entrepreneurs, social influencers, activists, you know, professors, educators, public servants, and I’m just really proud of this platform. I think we’re in a point of time where people are really starved for content that centers and amplifies marginalized or historically oppressed voices and experiences, and Living Corporate has been doing that for over two years, and we’ve been doing that by having conversations every single week with the aforementioned folks that I just shared, and this week is no different because we actually have an incredible guest, someone actually that I really just met personally, but I’ve been following his work for a while – Frederick T. Joseph. Frederick is an award-winning marketing professional, activist, philanthropist, and author of an upcoming highly anticipated book “The Black Friend” with over 10 years of marketing experience, and a Forbes Under 30 list maker for Marketing and Advertising. He is also the sole creator of the largest GoFundMe campaign in history, the #BlackPantherChallenge, which ultimately generated over $43 million dollars in earned advertising and media for Disney and raised over $950K and allowed more than 75,000 children worldwide to see ‘Black Panther’ for free. So I don’t know if y’all remember, like, when the kids, you know, like, he was dancing on the [table], and he was like, “Ayyyyye.” Like, that’s part of that–you know, that was this person that we’re about to talk to. Anyway, so he is also the creator of the largest individual COVID-19 support effort, the #RentRelief campaign, which has raised over $1 million dollars. Frederick has been honored as the 2018 Comic-Con Humanitarian of the Year award and a member of the 2018 Root 100 list of Most Influential African Americans. He was also a national surrogate for the Elizabeth Warren and Bernie Sanders campaigns. Frederick consistently writes about marketing, culture, and politics for the Huffington Post, USA Today, NowThisNews, The Independent, amongst others, and is a current contributor at AdWeek. Fred, welcome to the show, man.
Frederick: What’s going on, man? It’s a pleasure to be here, and I should’ve definitely sent you a shorter bio, but I appreciate you showing the love though.
Zach: Nah, it’s cool. I mean, you got, like, a short Iliad. I wanted to make sure I give it just due. Not a simple question – how are you doing these days?
Frederick: Man… you know, life is what it is. I think that, you know, I’m Black in America. That’s how I’m doing. How about you?
Zach: Exactly. I think it’s interesting too. I’ve had folks ask me how I’m doing. “I can’t imagine how you feel. And I try to explain to folks, you know, the reality is I don’t feel any better or worse than I do on most days, you know what I mean?
Frederick: Yeah. I mean, that’s the reality of it. I’m in the exact same position as you, man.
Zach: You know what I mean? I’m Black in America. I’m conscious of the way that this country and this world is set up to be, largely against me even existing. So it’s interesting though that we’re in this point I think where we’re seeing such massive uprisings, and white people are really leaning in. Like, I just saw–so we’re recording this on July 26th, and so just last night I just saw protests in Portland, right, and they’re, like, screaming “Black Lives Matter,” and it’s a lot of people out there, and it’s a lot of people that are not us out there.
Frederick: Yeah, I mean, I think that’s interesting. Definitely in some of the whitest places in the country we’re seeing that.
Zach: Well, let’s do this. Let’s get into it, man. Why marketing? Why is marketing the space you chose to engage as a career? Like, I’ve seen what you’re doing in the space, but I’m curious, like, what got you there.
Frederick: Um, it was the only space that made sense. I was on the trajectory of becoming an attorney. I think that’s, like, kind of, for a lot of Black families if you become an attorney, a doctor, a [?], so on and so forth, you’ve made it, but for me I was, you know, the first one to go to college really, and when I went I had all these passions and interests from music to writing to art, so on and so forth, and I was trying to actually figure out what could I incorporate all of my interests into, and I realized that marketing, when done well, is really just story-telling, right? And to be a great marketer you have to be multi-faceted. So it just kind of made sense to me.
Zach: And to your point about being multi-faceted, as I read your bio, right, you have a lot of things going on. Like, talk to me about how that space lent itself into the book that you’re working on.
Frederick: Yeah. So that’s been interesting because when you’re a marketer–like, I’m of the firm belief that every single thing in this world is driven by marketing, driven by branding and advertising, right? Like, you know, whether it be Trump or Obama or some of the worst people in history, it was just a matter of how their story was told and how they branded themselves, right? And that’s just the nature of how that works, you know? You go see a movie, you listen to an album, you buy food all based on how somebody was able to make you believe in it. So for me in terms of my book coming out, it’s a really interesting thing because all I’m really doing in the book is trying to market to people who are young, like, as to why they should reassess race and, you know, essentially work towards being anti-racist, and now I’m partnering with my publisher to figure out the actual marketing campaign for “How do you make young people be anti-racist?” You know? [laughs] So yeah, it’s been interesting.
Zach: Let’s talk about white supremacy and how it functions in marketing even now. When people talk about white supremacy, often times we think about KKK, burning crosses, hard R ‘N’ word, but can we talk a little bit about, like, the nuances of white supremacy and its function in, like, the space that you inhabit, which is largely marketing?
Frederick: Yeah. So I’m actually happy that’s something you want to talk about, because as a matter of fact that’s what my book is about, right? People don’t understand that white supremacy and racism are so nuanced they exist in every facet of what we do on a daily basis, from something as simple as an interaction on an elevator, right? Like, it’s me getting in the elevator in my building where I pay my rent, and people assume that I’m a delivery person, though I’ve lived here for over a year. In the workplace, and specifically in marketing, I actually think is one of the industries in which racism and white supremacy are most prevalent because it dictates what we see and what we ingest, right, like, as humans. So often times, I mean, marketing as an industry and advertising are extremely white. I think the numbers, if I remember correctly, was, like, 75% white people. So what does that mean for what you end up seeing, right? It’s like… let’s take Black Panther as a really good example. When I looked at the marketing team for Black Panther, this, like, super pro-Black, afro-futuristic content, the entire marketing team that worked on it from Disney that was, like, on their website was white. [laughs] And while that did do very well obviously, it’s like… how is it that we don’t even get to craft how we story-tell around narratives, right? And that’s the reality. So, like, even if you’re watching something like the NBA, most of the ways in which the NBA is pitched to us as people is through a white lens, white gaze, which is why we see something like–right now the marketing team for the NBA said, “Hey, you know what we should do? We should put Black Lives Matter on the courts in the bubble, and we should also put Breonna Taylor and these things, these names, on jerseys,” and that’s all marketing, but there’s never the actual substance of, like, “Hey, actually, maybe if we got some more Black people from different experiences in the room, someone might say, like, “Oh, well, what about making systemic change?” Like, “What about not doing something that’s performative? What about us actually using our cache, our narrative, our platform, to actually make change?” Like, if I was in that room I would say, “Well, that’s cool and all, but if we actually built our marketing around creating a program where we send scouts to HBCUs, right, and start actually recruiting Black talent from Black schools, which could create systemic change where more young Black people would go play at HBCUs, which puts more dollars in the Black community and brings more cache to those schools. Right? [both laugh]
Zach: Right. It was interesting to your point, right. So I’m looking at it, right, and we can talk a little bit about, like, the memeification of Breonna Taylor, and I’d like to get your opinion on that, but when you see these things and, like, it seems like we like to get in this, like, awareness loop. Like, we just talk about awareness over and over and over. So, like, if we just talk about it long enough, things will magically change. But, like, it’s interesting because, like, that approach has never shown itself useful in any other endeavor, and when you look at the government and how–like, when we talk about making systemic change in other ways we pass laws. We create policies. Right? Like, we hold trials. There are, like, tangible things that we know that we do to actually move the needle in a real way, and so what I’ve appreciated is I’ve been seeing, like, the postgame and, like, LeBron has talked about it and other NBA players have been like, “Look, I’m only talking about Breonna Taylor,” which I think is–that’s admirable, right, to a degree. Like, I’m not shading that at all, and what I’m looking for, to your point, is like, “Okay, now at what point do we, like, move to, again, tangible solutions?” You know what I mean?
Frederick: Yeah. No, that’s exactly it. Tangible solutions, systemic change, because as you said, you know, it’s not even just–it’s a memeification of Breonna Taylor and really a memeification of, like, Black bodies as a whole, right? And that’s what I’m saying, right? Like, every day people are posting this witty ways of saying, “Oh, we should have justice for Breonna Taylor.” Like, I saw yesterday it was, like, in alphabet soup. I’m like, “Uh…” It’s extremely weird, and it would only happen with Black people to be quite frank. I mean, like, let’s be real. Let’s look at somebody like the case around JonBenet Ramsey, right, the little girl who went missing, right? There was never a singular moment where that was turned into a global pun, right, and they still were looking for that little girl. They did not stop looking, and I think they still have content that comes out about looking for. They reopened the case for, like, the fifth time I think, like, two years ago. You know, we are the only ones where our Black bodies, like, our Black existence is commodified and turned into entertainment and turned into ROI, right?
Zach: Right. Like, there are financial reasons, right? It’s part of the capitalistic system we live in. It literally pays to talk about Black Lives Matter right now, right? Like, it gives you returns to, like–if I put #BlackLivesMatter in my social media–and it’s easy. It’s relatively easy for me to do that compared to me really investigating and examining, again, my own organization’s policies, practicies, procedures, and institutions that drive or support white supremacy, like, within my own organizational walls. And so then, like, I think about–so there have been some cities that have been painting roads Black Lives Matter and making streets called Black Lives Matter. I’m like, “Y’all’s own police forces have open investigations. There’s unsolved murders.” Like, there’s all types of things that are happening, and so it gets to the point where it’s almost–not almost, like, it is just gaslighting, you know? ‘Cause we’re not taking this serious, and we’re still somehow, even in this moment, sidestepping the very real problem of the brutalization of Black and brown people.
Frederick: Mm-hmm. Absolutely. And to the point of, you know, painting Black Lives Matter on things, so on and so forth… in every major city where Black people live there’s a Malcolm X Boulevard, there’s a Martin Luther King Way, there’s a James Baldwin this and a bell hooks that, and those are actually, like, sadly some of the worst streets in the areas of all of those cities, right? So we’ve already seen that performative isn’t actually doing anything, right? Like, we’ve absolutely seen that, but again, there is a return on investment. It is dollar-making for cities, football teams, individuals to put up something that is aligned with Black Lives Matter? Why? As is often said, Black people and our buying power is, you know, on par with some of the larger countries in the world. So let’s just be real here.
Zach: I mean, yeah, 100% I mean, we alluded to it a little bit earlier. You know that we’re seeing federal and state police forces and harm and murder civilians en masse on camera. We wouldn’t even really know about these things without social media. So, you know, you and I, a little bit of tea, we met through an influencer event hosted by Twitter, right? And I would love to hear more about your perspective on how the Twitters, Facebooks and Reddits of the world, the role that they play in protecting basic human dignity and freedoms and, like, what all they could and should be doing in this moment.
Frederick: Yeah. Well, you know, one, I’m happy that you called that out because I think that we have gone from a moment or a period of time where these platforms, the Facebooks, the Reddits, the Twitters, are that, right, they’re platforms. They’re no longer platforms. They’re actually worlds now, and that’s what these companies wanted them to traject towards. They wanted them to traject towards small worlds where people exist on them, whether as their actual selves or their other selves, whatever, they exist on them in real time. They breathe on them. They sleep on them. They eat on them, right? And therefore you can also be lost on them and be lost because of them, and you can also be saved, right, and I think that we saw that case with Toyin, right? We saw that Toyin was someone who had existed on and off the platform, Twitter, for quite some time, someone who came on Twitter and sought help. Now, Twitter has built itself to have various tools and various rules around how they stifle or amplify certain voices and moments. In terms of stifling, you can say the ‘N’ word for instance and be suspended from Twitter. I’ve seen it happen. It’s happened to me. But they don’t have things in palce to actually help people, right? In our real world, right, you can’t try to recreate the real world online for your own capitalistic gain but not have the tools or the resources to support the people who are existing on these spaces. So I think that is one issue that I’ve seen that these companies and these platforms could do a great deal around. You know, I know the role that these platforms play. I just struggle with what we should expect from them, because at the end of the day, you know, these things are owned by white men for the most part, and white men are gonna be a white men. And that’s a long-winded answer, but–
Zach: So I think my follow-up to that is, like, we know that Black people specifically, right–like, I could say BIPOC, but I want to say Black people specifically. We know that Black people really make social media what it is, right? Like, we are the engine and the spice and everything else that really makes social media dope, and so I guess my question is, like, do you think the reason why Black voices are promoted and have grown and kind of, like, been the influencer and shaker that we are, do you think that’s because of capitalism? Do you think that the ecosystem would be the same without capitalism?
Frederick: I don’t, and that’s because of the history of Black people globally, right? Like, every turn in our history, except for when we were left alone, which was long before most history books can date, we have been leveraged because of some type of capitalistic or imperialistic agenda, right? So right now we are [?], whether that be on Black Twitter or on Instagram or on Facebook, right? I think that the only one we probably don’t have that cache on is probably, like, Reddit, ’cause white supremacy owns Reddit for the most part. Like, we are the reason the United States and every facet of it is the United States, from the good, the bad and the ugly, right? We are the reason that most of the world is the way that it is. We are the influencing, driving force behind music, art, just every single thing to do with culture, but we’ve never reaped any of the benefits of that. So I do think that if capitalism didn’t exist though, I don’t think that it would be the same. I do think that we’d be much happier in our own space doing the same things amongst each other, but in terms of the influence globally? No, I don’t think so, but I don’t know if our global influence anyway matters if we haven’t been benefiting from it.
Zach: I agree with that. Yeah, and I appreciate you answering the question, because I’ve been thinking about it. I appreciate the fact that we have the influence, but it’s like… it gets increasingly exhausting to see us have all this influence just for it to get monetized by everybody else, you know what I mean?
Frederick: Right. To the point of the Twitter conversation that you were mentioning, you know, I talked about a lot of things in that conversation, and I think one of the things I mentioned that was a real criticism of capitalism and platforms was when I said, you know, for instance #BlackPantherChallenge, I made a joke, like, “Oh, yeah, Twitter was touting it, but at events I wasn’t even invited to.” [?] me caring about that, wanting to go to events, as moreso a criticism of how we operate around Black lives and Black work, but in that, you know, hours later you had a Black person from Twitter attacking me saying that, like, I don’t care about anything but being invited to parties or something like that.
Zach: It’s the principle though, and I think it’s interesting that you bring that up because I had a colleague, you know, and I had been doing some work around–so, look, Living Corporate has been around for a second, so I do this work in, like, creating digital media, creating different types of thought leadership around what does it really mean to drive diversity, equity and inclusion programs, right? So I had a colleague who was like, “Yeah, you know, I’ve been taking this and presenting this at Such-and-such,” and I’m like, “Wait, wait, wait. Whoa, whoa, whoa. I appreciate the fact that you’ve been taking it and it speaks to you, but if you’re going to speak on work that you didn’t create, you should at the very least let me know and give me an opportunity to speak to it myself since I’m the person who created it. And again, it’s not about me getting the accolades or me getting paid per se, it’s just respect. It’s respect and courtesy for the people that, like, honor the creators, honor the people who did the work to lead something and give them the space. Like, don’t pick and choose your own token representatives, and certainly don’t center and place yourself as a representative. That’s not cool. So yeah, that resonates with me, ’cause I think that nuance is often times lost in these moments, and I think that, for whatever reason, it can be hard for people to understand the principle of recognition and what real inclusion means, especially if it means that they have to, like, de-center themselves, you know what I mean?
Frederick: Absolutely. It’s something that I’ve had to also learn, right? Like, how do you step back to make sure that people are fully seen or give them the opportunity to be seen, right, if they want to, right? And I think that, again, we do it to ourselves. Like, we do it to other Black people. It’s a conditioning thing, and it’s absolutely rooted in white supremacy because, you know, white supremacy is at the center of every little thing wrong with society as a whole and always has been, right?
Zach: Right. It’s a scarcity mindset, man. It’s like, you know, I think it’s a core function of capitalism as well. It’s not only production but consumption too. So it’s like, “I gotta just take, take, take, and if I’m not the one taking it, then it’s not real,” or “If I’m giving it away, that’s a loss to me.” But, like, that’s not an abundance mindset. It’s literally the opposite of that.
Frederick: Yeah. I mean, that’s exactly it. And it’s funny, ’cause I’m working on something right now, a second book called Black Under Trump, and, you know, that proposal went out, and I’ve noticed that you can tell a lot about engagements online. Like, you can tell a lot about who engages with you and how people engage and who shares what and who sees what, because–you know, you’ve looked at metrics before. You see impressions versus actual engagement, and one of the things that I notice is when I’m talking about my wins, right, when I’m talking about–my first book, when I announced that everyone was like, “Oh, congrats! This, that and the third!” And I’m like, “Well, I’m working on a second and third,” and it’s kind of like everybody was like, “Oh, no, to hell with that. You’ve had yours,” right? And I’m like, “Oh, where did everybody go?” Right? And I realize–you know, ’cause most of my followers are Black people and people of color, I’m like, “Oh, it’s because people think that there can only be one,” right? This Highlander idea, the scarcity mindset.
Zach: It’s scary because it’s like, if you would just pause and think about how little content there is out there that really centers and amplifies us, you would not be so–I mean, I hope you wouldn’t be so quick to dismiss or, like, fight over crumbs. Like, we take up so little of the narrative, right, we take up so little of the space when it comes to our perspectives, our lived experience, our frustrations, our passions, our joys. I want to pivot that into my next question, which is what role do you imagine independent Black and brown media will take in this new decade, right? So, like, do you think it’s gonna increase? Do you think it’s gonna decrease? Do you think it’s gonna stay the same? And why?
Frederick: Now, do you mean media in the traditional sense or media as in, like, if you have a certain following you’re also considered media.
Zach: That’s a good question. I’m thinking media more in the traditional sense, so thinking about platforms. But let’s also extend it out to individuals, ’cause I do think that that’s gonna continue to be a budding space.
Frederick: You know, it’s interesting because one of the things that I’ve learned–I think this year, in 2020, I’ve become a lot more radical, especially as I was on the campaign trail for these different presidential candidates, and in this year I’ve realized how different Black people are, right? I’ve always said Blackness is not a monolith, and I’ve always meant it, but I just never realized how big that spectrum was, because you have Black people who are from where I’m from–you know, I’m from the projects in Yonkers, New York, and I come from nothing, and I’m happy to have anything that I have now, and that is a lot different from a Black person who is fourth-generation, you know, college and fourth-generation [?], you know, Kappa Alpha Psi, so on and so forth, and in that what I’m struggling with now is when I think of Blackness in terms of, like, that question, right, like, “What role does Black media play?” Like, to be honest, I don’t know because I don’t know what type of Black people are at these different places, right? I don’t know. Like, when I look at The Root, I know some of the people there, and there’s a lot of them who, like, I deeply respect, and then there’s also some of them I’ve met and I’m like, “Oh, wow. Oh, okay.” Or there’s Black outlets like Shade Room, and I’m like, “Oh, wow.” You know? So I think that because of that spectrum, because of us not being a monolith, I deeply struggle with knowing what our place should be because sometimes I think some of us should have less of a place on the forefront, to be frank, and that means, like, some of our own platforms that we have currently.
Zach: Yes. Well, expound upon that a little bit.
Frederick: So I’ll just be pretty direct. I think that there are groups, platforms, media outlets, so on and so forth, even individuals, who are highly platformed, highly powerful, and I hope every single day that in the next 10 years that their place amongst the epicenter of Blackness and visible Blackness is reduced, frankly. I hope that if any outlets are getting pushed, anyone, platform, so on and so forth, I hope that it’s people with a lens to the more–I wouldn’t even call it radical, but the more progressive, inclusive, liberating front.
Zach: You know, it’s interesting. I’ve talked about Living Corporate as a platform, and I would say, like, 99.9% of the people are like, “Oh, that’s dope,” because I come from a similar background as you, right? Like, I’m first-generation in a few different ways, and I’m not, like you said, fourth-generation college and whatever. Like, that’s just not my story. That’s not my background. My people came up poor, you know what I mean? But then I have met folks whose parents were, you know, a little elitist, and I think about the fact that there’s–it’s interesting how those voices end up being the representation in, like, major platforms for everybody, you know what I mean?
Zach: And that’s something we don’t talk about a lot, like, out loud, but it’s true. So you see these people and they’re like, “Man, that’s a weird take,” and I’m not saying that’s your perspective, but it’s certainly not mine or anybody’s in the spaces that I move around in. Again, I am one person. But when I think about, like, kind of how white supremacy works in that way too, how it kind of will gravitate to these Black voices that are not really radical or that are not progressive, who are not much more politically left than they are, or just focused on Black liberation, and it’s interesting how, like, you end up kind of just switching faces at the top, but you’re not really focused on, like, dismantling anything, you know what I mean?
Frederick: Right. White supremacy gravitates towards Black people who will do just enough to make white supremacy to feel like it’s coming down when it’s actually not. 100%. And that becomes very, like, confusing for me, and it’s something that, again, this year I have struggled deeply with. You know, you and I follow each other and we see the things we say and have worked on. I love my people, and I do everything that I can for my people, you know, to exhaustion, and even that night at the Twitter thing or whatever, like, it broke my heart. The next day was Juneteenth, and I cried at one point because I was just like, “I can’t believe my own people view me in this way and are doing this to me,” right? And that’s how I feel on a regular basis, whether it be BlackPantherChallenge or CaptainMarvelChallenge or whatever it is. I often find that my lens being liberation-focused and being very attuned to the movements of white supremacy ends up ostracizing me, and the only people who I end up getting support from are either really radical Black people or, like, to be honest with you white people, and that makes me really, really sad. Even my book cover reveal next week and my pre-order launch, I already know in the back of my head, like, “Oh, I don’t think Black people are gonna buy my book.” I don’t think Black people are gonna support me because, like, I’ve never really seen Black people support me before. And that’s not our fault, that’s white supremacy, but it hurts.
Zach: Right, 100%. Before we get up out of here, any parting words or shout-outs as we think about where we’re at, where we’ve yet to really arrive to? I think about the fact that we’re recording this, like I said, in late July. We have one of the most consequential elections in our lifetimes during a very unique season, like, a weird confluence of events between one of the worst economic crises that we’ve had for almost 100 years, a global pandemic, and global protests focused on anti-racism. I mean, like, what are some things you’d like to just leave the folks with?
Frederick: Well, I think the first thing is something that you said that was a very powerful quote when you and I were talking some weeks ago, when you said, you know, “Black bodies have to be worth something,” right? That sat with me and that’s real, and it’s deep, because I don’t think that people understand sometimes that we could pile up the Black bodies lost to the Moon, right, while we’ve been in this fight for resistance and justice since we were brought over to these shores, right? Another thing is when people are upholding certain things, you’re only upholding things that are founded on the bones that you think that they’re not, right? You know, people are talking about, “Oh, I’m gonna get this role as VP of this company.” Yeah, well, I mean, your ancestor’s bones are in those walls, so let’s just be real about this, right? You’re not actually getting anything that you didn’t already die for a million times. So that being said, I guess the last thing I’ll leave people with is stop settling. Stop settling for the gaslighting that America has put us through in thinking that not being oppressed in some ways makes up for still being oppressed in others, right? Like, Donald Trump is a symptom of a much larger condition, and getting him out of office, whether it was gonna be Bernie, Elizabeth, or Biden or whoever else, we are still left with those same conditions, so unless we are going to work on the conditions and how we got here we will end up with another Trump in our children’s lifetimes or our children’s children’s lifetimes, and that’s the reality of the moment that we’re in. Stop settling.
Zach: I love it. Frederick, man, I appreciate you taking the time to be on Living Corporate. Y’all know what we’re doing, right? This has been another episode of Living Corporate. We have conversations like this every single week – on Tuesdays, just a reminder, ’cause for those who this is their first time listening, every single Tuesday we have conversations like this, one-on-one deep dives with an incredible Black or brown person or an aspirational ally, and then on Thursdays we have Tristan’s Tips. Those are, like, quick career tips, and then on Saturdays we either have an extended career conversation with Latesha Byrd or we have See It to Be It with Amy C. Waninger when we talk with a Black or brown person about the technical aspects of their job so that y’all can understand that we exist all over corporate America and we actually operate and do very well when we are given opportunities or we create opportunities for ourselves. Check us out. We’re all over Beyonce’s internet. Living-corporate, or just type in Living Corporate. We’ll pop up, okay? We’re on all the browsers. Make sure you share this with your friends. Make sure you check out the links in the show notes. Preorder Frederick Joseph’s book and check out his website. Until next time, y’all. Peace.