On the fifty-fifth entry of Tristan’s Tips, our amazing host Tristan Layfield talks about why you should think of yourself as a product throughout your job search. He explains how the process that companies use when marketing their products to us is no different from the job search process and stresses the importance of building your own unique career value propositions showcasing how you are the solution to your potential employer’s issue.
Tristan: What’s going on, Living Corporate?! It’s Tristan of Layfield Resume Consulting, and I’m back to bring you another career tip. This week I want to talk about why you should think of yourself as a product throughout your job search.
Most of the time, when we end up buying items, it’s because the company has heavily marketed to us. Which means the company has a value proposition that resonated with us. They took the time to understand a problem their target consumer may be having, they then built a product to address that issue. From there, they clearly identified and articulated the benefits in a targeted and intentional marketing campaign that eventually converted you, which means they got you to buy that product.
That process is no different from the job search process. When employers post positions, it is because there is a particular problem that the person filling that position is going to help them solve. To land the role, we have to build our own unique career value proposition showcasing how we are the solution to their issue. So you, as the job seeker need to identify that problem by reviewing their job description and doing a few Googles to really understand what they need assistance with. Then you have to take the time to understand what skills, abilities, and expertise you have that could help them solve that issue. From there, you need to identify and advertise the value you’ve driven and the most relevant skills, abilities, and expertise in a targeted and intentional resume, LinkedIn, and networking strategy.
This process showcases the perceived benefits a potential employer can get from you and how they outweigh their perceived costs or risks from hiring and onboarding you. This motivates them to select you as the candidate, a.k.a. buy your product.
If you have some issues figuring out what your unique career value proposition is, I’m launching a program that will not only help you uncover that but walk you through how to leverage it in your resume, LinkedIn, and networking strategies. Reach out to me on social or via email at firstname.lastname@example.org.
This tip was brought to you by Tristan of Layfield Resume Consulting (if you didn’t know it by now). Check us out on Twitter, Instagram, and Facebook @LayfieldResume or connect with me, Tristan Layfield, on LinkedIn.