163 Tristan’s Tip : Figuring Out Your Professional Brand

On the forty-fifth entry of Tristan’s Tips, our amazing host Tristan Layfield shares a few questions we can ask ourselves to help figure out our professional brand. Our professional brand is what we’re known for and what we utilize to sell ourselves to future employers – make sure yours is figured out going into 2020!

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Tristan: What’s going on, Living Corporate? It’s Tristan of Layfield Resume Consulting, and I’ve teamed up with Living Corporate to bring you all a weekly career tip.

Your professional brand is what you’re known for and what you utilize your sell yourself to futures employers.

To figure out what your profession brand might be you have to get really clear on how the work you do contributes to achieving your company’s goals.

There are a couple of things I help my clients think through that might help you figure out your brand. So let’s dive into a few.

The first is ask yourself what do you like to do?

Think about what part of your job you enjoy. You can even think about the things you like to do in your professional organizations. The point here is to find the things that bring you joy. The things you wouldn’t mind doing often or maybe every day.

Now the next thing you want to ask yourself is what do people come to you for?

Inevitably, there are things that people ask you to do often or tell you that you’re good at. Think about what those things are. And focus on the things your coworkers say or ask for your help with often. You should also consider similar things that may be asked if you by family, friends, and maybe even members of organizations you’re involved in.

Now the third question you want to ask yourself is how do these things overlap?

Here, you want to try to identify the common theme among those things, essentially you want to try to figure out how they relate.

Number four, how do those things help create value?

The whole point of a job is to create value for a company. How does this thing or these things drive results for my company or organization? Once you can answer that question, you’ll have a better understanding of not only how you contribute to you company but you can convey the value you bring to the next role.

This tip has been brought to you by Tristan of Layfield Resume Consulting. Check us out on Instagram, Twitter, and Facebook @layfieldresume or connect with me, Tristan Layfield, on LinkedIn.

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