On the fortieth entry of Tristan’s Tips, our special guest Tristan Layfield shares with us the importance of building a professional brand. If we find the things that we are good at and love to do, we can leverage that to begin building a name for ourselves which will in turn make finding a new job a breeze!
Tristan: What is going on, y’all? It’s Tristan Layfield of Layfield Resume Consulting, and I’ve teamed up with Living Corporate to bring you all a weekly career tip. This week let’s talk about why it’s important for you to start building a professional brand.
If you follow me on social media, you’ve probably heard me talk about this before. Some people have asked what I mean when I say a professional brand, and really it’s similar to building a reputation, something that people know you for, even if you’re not in the room. Something that is inextricably linked to your name. Something that people recognize you for doing. For example, when people in my circle hear the words resume or career, they always think of me because I’ve built my brand around it for the past 3 years. You can do the same thing, and in fact you SHOULD do the same thing and here’s why:
Most companies and organizations can fire you or lay you off at any point in time for nearly any reason. By building a professional brand, you begin to develop your own thought leadership separate from your organization. In doing so, you begin to build your network and connections which, in turn, helps attract job opportunities without having to search for them and apply online. Eventually, building this brand may even lead to opportunities to monetize what you’re good at and make an additional stream of revenue, assuming there are no conflicts of interest with your employer, of course.
So for example, maybe you are an operations manager for your day job.You could start building a brand around systems and implementing automations to drive organizational efficiency. You tailor your LinkedIn profile to showcase your achievements and highlights in that area. You start posting articles on LinkedIn about the newest software and techniques. You attend networking events and talk to small business about their operations. Next thing you know, boom, you start getting offers to speak at conferences, or to come work for companies, or to even consult companies on how to streamline their operations.
Obviously, there’s more to it or else everyone would do it. But if we find the things that we are good at and love to do, we can leverage that to begin building a name for ourselves which will in turn make finding a new job a breeze.
This tip was brought to you by Tristan of Layfield Resume Consulting. Check us out on Instagram, Twitter, and Facebook at @layfieldresume or connect with me, Tristan Layfield, on LinkedIn!